Privacy Notice

Last updated: June 10 2026

This Privacy Notice explains how Stranda Snowboards AB (“Stranda”, “we”, “us” or “our”) collects, uses, shares and protects personal data when you visit our website, buy our products, create an account, subscribe to our communications, contact customer service, interact with us on social media, or otherwise use our services.

This notice is intended for customers and visitors worldwide, with additional rights for individuals located in the European Union, the European Economic Area, the United Kingdom, Switzerland, California and other jurisdictions where local privacy laws apply.

1. Who we are

Stranda Snowboards AB is a Swedish limited liability company (aktiebolag) registered in Sweden.

Company name: Stranda Snowboards AB

Organisation number: 559048-5255

Registered office: Stockholm, Sweden

Registered/postal address: c/o Monthan & Näsström Redovisning AB, Vetegatan 9, 118 59 Stockholm, Sweden

Contact/business address: Snösundsvägen 40, 134 66 Ingarö, Sweden

Email: hithere@strandasnowboards.com

Privacy contact: hithere@strandasnowboards.com

For the purposes of EU and Swedish data protection law, Stranda Snowboards AB is generally the data controller for personal data collected through our website and direct customer relationships.

We have not appointed a dedicated Data Protection Officer (DPO). Based on the nature and scale of our processing, we do not consider ourselves required to appoint one under Article 37 GDPR. You can raise any data protection question with us using the contact details above or in section 18.

2. Personal data we collect

The personal data we collect depends on how you interact with us. We may collect the following categories of information:

Contact information: name, email address, telephone number, billing address, shipping address and similar contact details.

Order and account information: products purchased, order history, customer account details, login information, returns, warranty claims and customer service history.

Payment and billing information: payment status, billing details and transaction references. Card and payment details are generally processed by our payment providers and are not stored in full by us.

Delivery and fulfilment information: shipping address, delivery method, tracking information, customs-related information where needed, and communications about delivery.

Communications and user content: messages, reviews, feedback, warranty documentation, photos, videos or other material you send to us or post in connection with our products or services.

Marketing information: newsletter subscriptions, marketing preferences, campaign interactions, referral or affiliate information, and whether you have opted in or opted out of marketing.

Technical and usage information: IP address, device and browser information, cookie identifiers, pages viewed, products viewed, referring URLs, approximate location, language, time zone, errors, clicks and similar analytics data.

Social media information: public profile information, comments, messages, tags or other interactions when you engage with Stranda on social media platforms.

Competition, event and ambassador information: information you provide when entering competitions, signing up for events, clinics, product tests, collaborations or ambassador programs.

Business contact information: information about dealers, distributors, media contacts, suppliers, partners and other business contacts.

We do not intentionally collect sensitive personal data, such as health information, political opinions, religion or similar categories, unless you voluntarily provide such information and it is necessary for a specific request, for example in connection with accessibility, safety, product use or a warranty matter.

Whether you must provide personal data

Some of the personal data we ask for is necessary to enter into or perform a contract with you – for example, the contact, delivery and payment information needed to process and ship an order, or the information required to handle a warranty claim or refund. If you do not provide this data, we may be unable to process your order, deliver the product, or respond to your request. Other data, such as marketing preferences or optional review content, is provided voluntarily and is not required in order to buy from us.

3. How we collect personal data

We collect personal data in the following ways:

Directly from you: when you place an order, create an account, sign up for a newsletter, contact us, submit a review, request support, make a warranty claim, join an event or otherwise communicate with us.

Automatically: when you use our website, through cookies, pixels, server logs and similar technologies.

From third parties: from payment providers, delivery companies, analytics providers, advertising platforms, ecommerce tools, affiliate/referral partners, social media platforms, dealers, distributors or other service providers.

From public sources: for example public business contact information or social media content where relevant to our relationship with you.

4. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, improve performance, measure traffic, support ecommerce functions, understand how visitors interact with our pages and deliver or measure marketing.

Cookies may be set by Stranda or by third parties that provide services to us, such as analytics, advertising, payment, ecommerce, embedded media or social media providers.

Where required by law – which includes the EU/EEA and Sweden – we ask for your consent before using non-essential cookies. You can change your cookie preferences through our cookie banner or browser settings. Blocking some cookies may affect website functionality, including checkout, account login or personalization.

For more details, see our Cookie Policy: [insert link to cookie policy].

5. Why we use personal data and our legal bases

We use personal data for the purposes below. Where EU/EEA data protection law applies, we rely on one or more legal bases, including performance of a contract, compliance with a legal obligation, our legitimate interests and your consent.

Purpose	Examples	Legal basis
Orders and ecommerce	Process purchases, payments, fraud checks, order confirmations, delivery, returns, refunds, warranty and customer support.	Contract; legal obligation; legitimate interest
Customer accounts	Create and manage accounts, login, order history, saved details and account security.	Contract; legitimate interest
Customer service	Respond to questions, complaints, repair requests, warranty claims and product support.	Contract; legitimate interest; legal obligation
Marketing	Send newsletters, product updates, launch information, promotions and event invitations.	Consent where required; legitimate interest for existing-customer communications where permitted
Personalization and analytics	Improve website content, product pages, user experience, advertising relevance and website performance.	Consent where required; legitimate interest
Security and fraud prevention	Protect our website, customers, payment flows, systems and business from misuse, fraud or security threats.	Legitimate interest; legal obligation
Legal and accounting	Maintain business records, accounting, tax, customs, compliance and legal claims.	Legal obligation; legitimate interest
Product improvement	Analyze sales, sizing, warranty issues, customer feedback and product performance to improve products and services.	Legitimate interest

 

Our legitimate interests

Where we rely on legitimate interests as a legal basis, the specific interests we pursue are:

• operating, securing and improving our website, webshop and IT systems;

• fulfilling, supporting and improving the handling of orders, deliveries, returns, refunds and warranty claims;

• preventing fraud and protecting our customers, payment flows, systems and business from misuse or security threats;

• marketing our products to existing customers and measuring whether our marketing and advertising are relevant and effective;

• understanding how our products, services and website are used so that we can improve them;

• managing business relationships with dealers, distributors, suppliers, partners and other business contacts; and

• establishing, exercising or defending legal claims and maintaining business records.

Before relying on a legitimate interest, we balance it against your rights and freedoms. You can object to processing based on our legitimate interests at any time (see section 12), and we will stop unless we have compelling legitimate grounds to continue or need the data for legal claims.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that took place before the withdrawal.

6. Automated decision-making and profiling

We use cookie- and analytics-based tools to personalise content and to measure the relevance of advertising, as described in sections 4 and 5. We do not make decisions that produce legal effects concerning you, or that similarly significantly affect you, based solely on automated processing, including profiling, within the meaning of Article 22 GDPR. If this changes, we will update this notice and, where required, obtain your consent or put appropriate safeguards in place.

7. Marketing communications

If you subscribe to our newsletter or otherwise opt in to marketing, we may send you emails about Stranda products, launches, events, offers, content and similar updates. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

We may also show advertising on third-party platforms based on your interactions with our website, where permitted by law and subject to your cookie and platform settings.

8. When we share personal data

We do not sell your personal data in the ordinary meaning of the word. We may share personal data with trusted third parties when necessary to operate our business, provide our products and services, comply with law, or protect our rights.

Categories of recipients may include:

• Ecommerce platform, website hosting and IT service providers.

• Payment providers, checkout providers and fraud-prevention services.

• Warehouses, fulfilment partners, shipping carriers, customs brokers and return logistics providers.

• Customer support, CRM and communication tools.

• Email marketing, analytics, advertising and social media platforms.

• Accounting, invoicing, ERP, tax, audit, legal and professional advisers.

• Dealers, distributors or service partners where needed to handle an order, warranty claim or customer request.

• Authorities, courts, regulators or law enforcement where required by law or necessary to protect rights, safety or security.

• A buyer, seller, successor or adviser in connection with a merger, financing, restructuring, sale of assets or similar business transaction.

Service providers may only use personal data as instructed by us or as otherwise permitted by law.

9. International transfers

Stranda is based in Sweden and sells to customers in multiple countries. Your personal data may therefore be processed in Sweden, elsewhere in the EU/EEA, the United Kingdom, the United States, Canada and other countries where we, our partners or our service providers operate.

Where we transfer personal data outside the EU/EEA to a country that does not provide an equivalent level of protection, we rely on a lawful transfer mechanism. Depending on the recipient and destination, this may include:

• an adequacy decision of the European Commission for the destination country;

• for transfers to the United States, the EU–US Data Privacy Framework where the recipient is certified under it;

• the European Commission’s Standard Contractual Clauses (SCCs), combined with additional technical and organisational safeguards where needed; or

• another lawful transfer mechanism permitted under applicable law.

You can request more information about these transfers and a copy of the relevant safeguards by contacting us using the details in section 18.

10. How long we keep personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.

Typical retention periods include:

• Order, accounting and tax records: retained as required by applicable bookkeeping, tax and consumer protection laws (in Sweden, accounting records are generally kept for seven years).

• Customer account data: retained while the account is active and for a reasonable period afterwards, unless deletion is requested and no legal reason requires retention.

• Customer service and warranty records: retained for the period necessary to handle the case, warranty obligations, product safety, legal claims and business records.

• Marketing data: retained until you unsubscribe or withdraw consent, and then retained in a suppression list where necessary to respect your opt-out.

• Cookie and analytics data: retained according to the cookie or analytics tool settings and applicable law.

11. Data security

We use technical and organisational measures designed to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures may include access controls, encryption, secure payment processing, backups, security monitoring and limitations on who can access personal data.

No method of transmission or storage is completely secure. You are responsible for keeping account credentials confidential and for using a secure password.

12. Your privacy rights

Depending on where you live, you may have rights in relation to your personal data. Under the GDPR and similar laws, these rights may include:

• The right to request access to your personal data.

• The right to request correction of inaccurate or incomplete personal data.

• The right to request deletion of personal data in certain circumstances.

• The right to request restriction of processing.

• The right to object to processing based on legitimate interests or direct marketing.

• The right to data portability where applicable.

• The right to withdraw consent where processing is based on consent.

• The right to lodge a complaint with a supervisory authority.

To exercise your rights, contact us at [privacy@strandasnowboards.com or hithere@strandasnowboards.com]. We may need to verify your identity before responding. Some rights are subject to exceptions, for example where we must keep data for legal, accounting, tax, security or legal-claims purposes.

If you are in Sweden, the relevant supervisory authority is Integritetsskyddsmyndigheten (IMY). If you are located elsewhere in the EU/EEA, you may contact your local data protection authority. If you are in the United Kingdom, you may contact the Information Commissioner’s Office (ICO); if you are in Switzerland, the Federal Data Protection and Information Commissioner (FDPIC).

13. Rights for California and other U.S. residents

If you are a resident of California or another U.S. state with applicable privacy rights, you may have additional rights, such as the right to know what personal information we collect, use and disclose; the right to request deletion or correction; the right to opt out of certain sharing or targeted advertising; and the right not to be discriminated against for exercising your rights.

We do not knowingly sell personal information for money. Some advertising or analytics activities may be considered “sharing” or “targeted advertising” under certain U.S. privacy laws. Where applicable, you can manage these choices through our cookie settings, browser controls, platform settings or by contacting us.

14. Children

Our website and products are not directed to children under 16, and we do not knowingly collect personal data from children under 16 without appropriate consent. Under Swedish law, the minimum age at which a child can consent to information society services under Article 8 GDPR is 13; we nonetheless apply a 16-year threshold as a matter of policy. If you believe a child has provided personal data to us, please contact us and we will take appropriate steps to delete it where required.

15. Third-party websites and services

Our website may contain links to third-party websites, plug-ins, social media platforms, payment services, embedded content or applications. These third parties may collect information about you under their own privacy notices. We are not responsible for the privacy practices of third parties, and we encourage you to read their privacy notices.

16. User-generated content, reviews and social media

If you submit reviews, comments, photos, videos, tags or other content to us or post them publicly on social media, that content may be visible to others depending on where it is posted. Please do not submit personal data you do not want to be public.

If we want to use your image, video, review or social media content in our own marketing beyond the original platform’s normal functionality, we will seek permission where required.

17. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. The latest version will be posted on our website with the “Last updated” date. If changes are material, we may provide additional notice, such as by email or a notice on our website.

18. Contact us

For questions, requests or concerns about this Privacy Notice or how we process personal data, contact:

Stranda Snowboards AB

Organisation number: 559048-5255

Registered/postal address: c/o Monthan & Näsström Redovisning AB, Vetegatan 9, 118 59 Stockholm, Sweden

Contact/business address: Snösundsvägen 40, 134 66 Ingarö, Sweden

Email: hithere@strandasnowboards.co