Stranda founder Mats Drougge laying down a heelside carve with a Pipeliner 192.
At Stranda, we love powder and groomers. We design longboard snowboards for the increasing number of riders who want something different to that offered by the mainstream. Stranda’s starting point is snowboarding’s surfing heritage, linking carved turns one after the other without skidding. Just like riding a wave – deeply carved top and bottom turns. Rarely catching air if we don’t huck a cliff, we optimize on-snow performance and edgehold.
On a snowboard trip to Colorado in the early 2000s, founder Mats Drougge met surf style pioneers such as the 60s longboard champion Mike Doyle. As he watched them ride the undulating terrain in Aspen as if it were waves, Mats soon discovered that regular boards just didn’t cut it, as they were too short and turned too tightly for high-speed, clean carves. So, he designed his first longboard tailored for surf style, a one-off that sparked the interest of other riders. He was on a quest for sensory gratification.
A love for the carve
This brings us to the laws of physics and why we build longboards: an average snowboard has just over one meter of effective edge and a 7-8 meter turning radius. Compare this to one of our longboards – a Pipeliner has a massive 1501 mm of effective edge with a 10.5 meter turning radius – and you’ll start to understand why you rarely see snowboarders carve with speed and style. A longboard gives you plenty of grip and a turning radius that complements this, for frontside trenchdiggin’ or high-speed powder turns.
From Maverick to stranda
We launched our first production model in 2015, under the Maverick brand. It got a great reception from riders, with many of them emphasising the need for our kind of boards – ones where ride quality and performance is combined with a classic design. Feeling that the name Maverick didn’t reflect our Scandinavian roots, as people thought it was a US brand, we decided to relaunch as Stranda. The name comes from a small Norwegian village that is home to some of the best freeriding terrain in Scandinavia. We want our boards to celebrate the great feeling of riding there.