Stranda founder Mats Drougge

THE STORY

My name is Mats Drougge — lover of powder and perfectly groomed corduroy, founder of Stranda Snowboards, and riding sideways since the 1970s.
For more than two decades I’ve been shaping snowboards with one goal in mind: to maximize float, glide, and edge hold. Simply because it makes me happy.
Snowboarding has given me a lifetime of joy, and through Stranda I want to push the sport forward — building boards that elevate the ride experience and inspire riders to explore new lines.

SURF STYLE

On a snowboard trip to Colorado in the early 2000s, I met surf-style pioneers, including 1960s longboard champion Mike Doyle. Watching them flow across the mountain — riding the undulating terrain like waves — was a revelation. It also made one thing clear: my snowboard simply wasn’t built for that kind of riding.
Back home, I designed my first surf-inspired snowboard. It was a one-off, but it immediately sparked interest among other riders.
Since then, the pursuit has never stopped. I’ve worked relentlessly to refine the ride. Developing, testing, refining — then doing it all again. It’s a continuous search to perfect my shapes.

A love for the carve

Physics plays a central role in how a snowboard performs — which is why we also build longboards. The average snowboard has just over one meter of effective edge and a turning radius of 7 meters with soft torsional stiffness. Now compare that to one of our longboards: the Pipeliner features a massive 1524 mm of effective edge combined with an average 10.5 meter turning radius. Suddenly it becomes clear why true carving at speed is so rare on conventional snowboards. A longboard provides the grip and stability needed to carve with confidence and style — whether you’re digging deep frontside trenches or drawing long, fast arcs through powder.

stranda

Our first production model launched in 2015 and quickly resonated with riders around the world. Many recognized the need for boards like ours — boards where exceptional ride quality and performance meet timeless design.
“Stranda” is Swedish for riding all the way up onto the beach. It’s also the name of one of Scandinavia’s legendary freeride locations. Surf and mountains — the two elements that shape everything we build.

Welcome to Stranda.

And thanks for spreading the word.